Photograph: Unsplash / admin. Featured briefing graphics for The Central Report.
LAGOS — Nigerian telecommunications giant Globacom unveiled its new national brand campaign, “Never Settle For Less,” alongside four consumer data and voice products during a media event in Victoria Island, Lagos, on Wednesday.
The roll-out comes as the indigenous telecom provider marks 23 years of operations in Nigeria. Company representatives said the initiative aims to push subscribers toward higher digital ambitions while offering improved network tariffs and digital tools.
“Digital services have become a powerful force for transforming lives,” Globacom representative Uche Ogwuda told attendees in Lagos. “People who understand how technology can support their ambitions also understand the importance of never settling for less.”
As part of the roll-out, Globacom introduced its Magic Data Bundle, a data product offering subscribers guaranteed data allocations paired with variable automatic bonus data ranging between 500MB and 12GB on select plans.
The operator also revamped its core offerings, updating the Glo Talkmasta plan to deliver 100MB of free data alongside six free calling minutes for every six minutes of call usage. SIM activations under a refreshed Welcome Bonus package now come with 2GB of data, 20 cross-network call minutes, and a one-month GloTV subscription.
Globacom simultaneously launched an upgraded version of its self-service platform, the Glo Café app. The application features an artificial intelligence voice and text assistant named Gloria, designed to handle subscriber inquiries, resolve account issues, and guide users through network promotions.
Prominent public figures attended the launch to speak on personal career pivots tied to the campaign’s theme. Fashion designer Mai Atafo recalled leaving a corporate brand management position to establish his clothing line, while journalist Reuben Abati noted that continuous self-demands pushed his career achievements in Nigerian media.
Subscribers can access the updated service plans and app features immediately via standard USSD codes and mobile application storefronts.
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